“Tell a story about your brand to build a relationship with your customers.”

Are you telling a story with your marketing messages.

What:

Telling a story with our marketing and advertising messages that build relationships with customers.

Why:

To attract the right clients we need to tell the right stories to build trust in our brand.

Info/How:

1. What is story telling
   1. It’s the story about your business, your brand and your values
   2. It’s telling a story about what you do for your customers
   3. It’s not: an essay about you / manipulation / viral videos / isolated ads
2. How to tell your story
   1. There is a lot to telling a story but you just need to start and learn along the way
      1. If you just start changing your marketing into story telling you will be way ahead of your competition
   2. When telling the story think about them not you – make them the characters in the story
   3. For some good examples look at the insurance commercials with Flo and Mayhem
3. Developing your story
   1. Use the 5 things we talked about in previousCoachcasts as the main message in your story
      1. One of those things should be the message of the story, your business is the star of the story and your customers are characters in the story
   2. You don’t need a fancy character like Mayhem – your customers become the characters by relating to the people in the story – Which of the pictures below create something memorable for you?
      

      Viewer puts themselves in this picture as a character in your story.

      

      Viewers has to use their imagination to place themselves in this story.

   3. Tell the story about them, not you – always tell your stories so that they convey a message about the audience not about you – Just take this one tip and apply it to all your marketing and ads and you are way ahead of the game.

Learn to tell a story and connect with your potential customers so you are the preferred contractor. I know this seems like a lot of work if you still think that everything is about price but that is the whole concept here. We need to attract the right clients so that it’s not about price and fire the old clients.

Take-Action Items:

1. Start telling a story about your brand

2. Make the story about them not you