Make it a goal to build customers for life.

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1. A key to building an elite organization is repeat customers
   1. Create customers for life or until we fire them
   2. Set goals to retain customers
   3. It costs 5 times more to get new customers
2. Build solid relationships with these key things
   1. Be open and authentic
   2. Add value
   3. Solve problems
3. Creating the culture
   1. Make it a priority
   2. Train your people
   3. Put customers first – that doesn’t mean you have to roll over