The holiday season is a time when many companies give tokens of appreciation, some are memorable while others flop.

Take advantage of the Holiday season to give some appreciation but make it memorable.

1. It’s that time of year where companies promote the holidays
   1. Some give gifts
      1. From fruitcake to trees
   2. Most gifts or trinkets are forgotten by February
2. What should you do?
   1. Give something?
   2. Send cards? Make phone calls?
   3. Throw a party?
3. Take advantage of the season properly
   1. This is marketing – be sure we get an ROI
   2. Align what you do with your brand message
      1. If you are a green company don’t give hunks of plastic
   3. Make it memorable and personal
      1. Give $200 gifts to 10 people versus $10 gifts to 200 people
   4. Consider delivering your message during Thanksgiving

Key Questions:

1. What are you doing this holiday season?

2. Does it align with your brand message?

3. Is it personal and memorable?

Take-Action Items:

1. Brainstorm ideas for your holiday gifts

2. Give something personal