“Blogging is a great tool for connecting with clients and building our brand.”

Have you taken advantage of this tool?

1. Why have a blog
   1. Free marketing tool
   2. Build your brand
   3. Create connections
2. How to get started
   1. It’s not as complicated as it may sound
   2. WordPress is a great tool and can be incorporated into existing site
   3. Create content and curate other’s content
      1. Share your own stuff – ideas, tips, knowledge, experiences, etc. – this should be 60% – 70% of your content
      2. Share someone else’s stuff – just add your take on it
      3. Get employees to write posts as well
   4. We are not writing to win journalism awards – be yourself
3. Create a plan
   1. Plan a system to blog on
   2. Develop a content list
   3. Create a schedule – once per week is great if you can

Take advantage of this great opportunity to build relationships and share knowledge.

Take-Action Items:

1. Start developing your blogging plan

2. Create a content plan

3. Schedule your posts