unique selling proposition

Don’t Miss a Chance to Reinforce Your Brand Promise

“Selling your brand doesn’t stop once you get the bid opportunity.”

In today’s episode, I discuss taking advantage to sell for every touch point.

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Selling and Marketing in the Current Market

“The construction market is slow but not dead, be creative.”

In today’s episode, I discuss ways to continue to market and sell during the shutdown and continue to book work.

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Your Product Trumps Your Marketing

“The best marketing cannot overcome broken promises over time.”

In today’s episode, I discuss making sure that your operations side of the business properly focuses on delivering on the brand promise.

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Believe in the Value You Provide Your Clients

“Improve sales by boosting your confidence in the value you provide your customers”

 

In today’s episode, I discuss how we can close more sales by boosting our belief in the value we provide and presenting that in a way the customer understands.


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Thanks for Listening!

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  • Leave a review on iTunes or Stitcher. 1 Star of 5 Star, I love your feedback and read every review.
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Listen Anywhere!

  • Subscribe on iTunes or Stitcher
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E504: Making Your USPs A Priority

Make your unique selling propositions a priority of your business operations.

 

 

  1. If we are going to say it we must deliver it
    1. Our USPs win us work so we must produce
    2. We should always work to improve our ability to perform
    3. Overpromise and overdeliver
  2. Build your USPs into your business
    1. They are part of the culture
    2. Actions of everyone should support them
    3. It’s the look and feel of your business – the brand
  3. How do we make it a priority?
    1. Leadership – you must live and breath the USPs to your teams
      1. Recruit your champions for help
    2. Tell the stories and create reminders
    3. Create the battle for a cause
      1. People will band together for a cause

E503: Congruent Project Management

Do your project teams support your Unique Selling Proposition?

 

  1. Your UPS should define you project management style
    1. We have to deliver on our promise
    2. Project teams are the frontline of that delivery
    3. They handle the majority of the interaction with your clients
  2. Do your processes and procedures match your USP?
    1. What systems do you use? How do they support your USP?
    2. Do your procedures fit?
    3. Review your current processes and procedures and determine how you can enhance your USP
  3. Your teams deliver the product so make sure they are delivering the right stuff
    1. Do your teams know your USP?
    2. Do their actions support the USP?
    3. Educate your teams on the USP
    4. Get feedback from your clients