social media

Social Media Brand Building Versus Sales

“Use social media to build your brand and trust.”

In today’s episode, I discuss how we should be using social media to build our brand.

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E597: Social Media Profiles

Now that your website is tuned up, let’s look at social media.


  1. Social media platforms are becoming go-to resources for buyers
    1. LinkedIn – B2B
    2. Facebook – B2C
    3. Others
  2. Social media are platforms that allow people to connect with your company
    1. People use these platforms for research
    2. There are two sides to consider
      1. People researching construction related things
      2. People researching you specifically – this is what we are talking about today
    3. People want to learn more about you and find a possible connection
      1. That friend that may have hired you in the past
      2. That employee that knows one of their friends
  3. We need to have a social media presence
    1. At a minimum:
      1. LinkedIn
      2. Facebook
    2. Create your company pages
      1. Keep your information accurate
    3. Have your employees all link to the pages as well

E507: Social Media For Sales

Are you taking advantage of social media in your sales efforts?


  1. Social media is a game changer in sales and marketing
    1. Facebook / LinkedIn / Twitter / Instagram / Pinterest / etc.
    2. Social media makes reaching your audience much easier
    3. Social must be a part of your sales strategy
  2. Posting native content (your content)
    1. Find the network that fits for your company
      1. Residential = Instagram / Pinterest / FB
      2. Commercial = LinkedIn / Facebook / Twitter
      3. It all depends on where your target audience hangs out
    2. Post content that is relevant and worthwhile but not bragging
    3. Build relationships
  3. Joining the conversation
    1. This is how you get started – join in with others
    2. Find your audience in other areas of SM
      1. You build retail – find groups for local retailers and small businesses
    3. Join the conversation to offer your point of view, tips
      1. Don’t join the conversation to sell (that comes later)
    4. Build relationships with people