Tag Archive: unique selling proposition

Jan 10

E627: What Do You Do Better?

Tell your potential customers why they should hire you. _  

Jul 21

E504: Making Your USPs A Priority

Make your unique selling propositions a priority of your business operations.     If we are going to say it we must deliver it Our USPs win us work so we must produce We should always work to improve our ability to perform Overpromise and overdeliver Build your USPs into your business They are part …

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Jul 20

E503: Congruent Project Management

Do your project teams support your Unique Selling Proposition?   Your UPS should define you project management style We have to deliver on our promise Project teams are the frontline of that delivery They handle the majority of the interaction with your clients Do your processes and procedures match your USP? What systems do you …

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Jul 19

E502: Marketing You USP

Promote your USP to win more work with the right clients.   Integrate your unique selling proposition into your sales and marketing to help attract the right clients.   Your brand message Your marketing efforts should promote your USP Your sales team should communicate it clearly Tell stories about your USP Keep your messages and …

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Jul 18

E501: Ask Coach – Determining Your Unique Selling Proposition

Determine you unique selling proposition and build your culture and brand around it.     Q: How do I determine the what my sales pitch should be? A: Determine your unique selling proposition and brand around it.   What is a unique selling proposition? It’s what you stand for and how you operate Easy to …

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Aug 11

E257: What is Your Unique Selling Proposition?

Why should a potential customer hire you over your competition?

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