“The best networkers understand the value of giving to the network.”

In today’s episode, I discuss how to get the most out of networking opportunities.

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Good networking can help expand your sales reach 10X or more.

1. The importance of business networking
   1. Expands your reach to potential customers
   2. Builds trust with potential customers
   3. Improves your reputation
2. Network regularly
   1. We should always be networking (as long as we are doing it right)
   2. Join community groups like Rotary / Exchange Club and the local Chamber of Commerce
   3. Attend events and tradeshows
3. Practice good networking habits
   1. Don’t just pass out and collect business cards – build relationships
   2. Make conversations about the other person – not you
   3. Make referrals to your network frequently – don’t expect reciprocation

Building a solid network is like tending to a garden. You have to put in the effort before you can reap the rewards.

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