educating customers
E457: Marketing Is About Educating Our Customers
In today’s world, marketing is about educating your customers.
Focus your marketing in each phase on educating your customers.
- The awareness stage is about educating potential customers that you exist
- Let people know who you are and what you do
- Your message should tell them why it’s important to them
- Get them to remember you through education
- The second stage is about educating them on why they should choose you
- This is when a potential customer is in the market for your services
- Tell them why you are the right fit for them
- Start by educating them with things that are important if they choose you or someone else
- Teach them things that help them with their projects
- The last and most important phase is building the relationship with your customers
- This is all about customer retention – why they want to hire you and not consider anyone else
- This part of the marketing relies on you project teams
- Educate them on the things you do and how they help them
- Educate them on how they can improve their processes and projects
- A PM teaches them the advantages of different contract approaches like Design/Build
- You provide resources that teach customers how to maintain their facilities