“Position your marketing efforts to get your message in the right places.”
Today we take a look at positioning our marketing efforts in the right places.
What:
We know our Avatar now so what’s next? Using that information to put your efforts in the right places so the right people see it.
Why:
The best way to maximize your marketing and advertising ROI is to make sure the right eyeballs are seeing your messages.
Info/How:
- Let the Avatar guide you
- Strategically place your advertising where your Avatars will see it
- Participate in community events that your Avatars are active in
- Sponsor or volunteer for charitable events that your Avatars participate in
- Refine Your Message
- Remember the key issues that are important to your Avatar
- Tell a story around those issues – don’t just list them, tell a story
- Use the proper tone – match your Avatar’s typical tone
- Do It Right
- Tell the message the right way for the marketing channel
- When looking at your message ask “So What?” – if you can’t answer keep working
- Practice the Humble Brag
Make sure you take the time to get this right. Don’t waste marketing and advertising dollars in the wrong places.
Take-Action Items:
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Review your marketing strategy
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Target the right places to get the right audience
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Do it right