“Use your procedures and processes to create differentiation for your brand.”
Turn your procedures and processed into sales tools.
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What:
We have been talking about setting up procedures and processes to help manage and grow your business. Now that we have put the hard work into developing these procedures let’s use them to help us win more work.
Why:
These tools that you created to operate and manage your business are great differentiators for your business. There are things that you do that your competition doesn’t and you need to let your potential customers know about them.
How:
Make these procedures part of your marketing campaigns. If you use an online system that you share with your clients you can promote your “Virtual Project Platforms”.
The most effective way to promote these things is in your proposals. If you have a procedure that you know your competition doesn’t do then add that information to your proposal template so that you can tell your potential clients about it. Let them know that you provide more than just a a completed project.
If you promote these tools that you have developed it will help you win more work and work that is decided on more than price alone. Which is the only work that we want.
Take-Action Items:
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Start promoting your procedures and processes in you marketing and your proposals.