“Take advantage of marketing memes to help spread your marketing message.”
Today we look at how we can benefit from marketing memes.
What:
Memes are ideas, behaviors or styles that spread from person to person. Memes are used a lot in marketing. Take a look at the memes for the new year as examples; there is the fitness craze, organizational crazes and financial memes. If you pay attention to a lot of the advertising over the past week you will see these memes in the advertising, Ace was marketing plastic storage totes. We need to take advantage of these memes as well.
Why:
By jumping on the band wagon you can get a lot more exposure for your marketing efforts. You can use the hype around the meme to get your name out there and share your message.
How:
The basic way to take advantage of memes is to mix it into your marketing message for that time. You can also add it to your content production for Facebook, Twitter or your blog. Since these memes are on people’s minds they are more likely to read an article you posted if it’s associated with the current meme.
There are hundreds of memes that marketers will take advantage of, keep an eye out for them and start using them to help spread your message.
Take-Action Item:
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Start incorporating memes into you marketing plans