Over 80% of potential customers rely on websites to help make their buying decisions.
- It’s 2016, an updated company website is a must
- 94% of B2B and 80% of B2C consumers will review your website before buying
- A website provides potential customers with an understanding of your qualifications
- How does your company show up on the web? Is it time to update?
- Start with the basics
- The web design needs to be responsive – able to be viewed on all devices
- The basic components
- Contact info on home page – phone number and link to “Contact Us”
- Information about what you do
- A portfolio of projects – segmented for easy viewing
- An about page
- Your contact form should collect basic information – not too complicated
- Once you cover the basics start building advanced features
- A blog section
- Write blogs that build your companies authority
- How to find the right contractor / Tips for remodeling / Etc.
- Write blogs that build your companies authority
- A resource section
- Provide information to help buyers with the decisions they need to make
- Papers / checklists / links to other web resources / etc.
- Provide information to help buyers with the decisions they need to make
- Testimonials
- Provide testimonials from previous customers – allow potential customers a way to talk with other clients
- A blog section