Shift your focus to clients that care more about value than price.
- The low price market is a tough racket
- Unless you are set up for it move away
- Find a better market – look for best value clients
- Best value clients select the contractor based on more than price alone
- They look at qualifications, experience, services, reputation, etc.
- Change your sales approach
- Must contractors use an inbound marketing system
- Put listing in directories and wait for calls
- Shift to more outbound marketing
- Outbound marketing is about strategic efforts to sell your brand
- Reaching out to your targeted customers
- Market your message and educate your clients
- Tell them why they should choose you
- Must contractors use an inbound marketing system
- Qualify your leads
- Interview all your potential clients to determine what matters to them
- If they don’t fit you then tell them
- Profile your potential market and target them
- Continuously refine the process to get better leads
- Interview all your potential clients to determine what matters to them