Like it or not, the little things do matter.

1. Don’t sweat the small stuff
   1. That may be good advice in life but doesn’t work for business
   2. Too often businesses overlook the little things and don’t worry about details
   3. We don’t pay attention to the small things like
      1. How our vehicles look, how we answer the phone, dress code
2. We create a big-picture brand and culture for our business
   1. The details are what cement things
   2. What message do you send out?
   3. Do you and your leadership team watch the details?
3. Learn to scrub the details
   1. Just like a set of contract drawings
      1. The details matter
   2. Be sure your teams pay attention to the details
   3. The small stuff adds up to produce great outcomes