Promote your USP to win more work with the right clients.
Integrate your unique selling proposition into your sales and marketing to help attract the right clients.
- Your brand message
- Your marketing efforts should promote your USP
- Your sales team should communicate it clearly
- Tell stories about your USP
- Keep your messages and your actions congruent
- Be sure that everything supports your USP
- Do the actions of you team support the USP
- You promote meeting schedules yet fail to deliver the proposal as promised
- Be sure everything about your company promotes your USP
- Remember to see it from the customer’s point of view
- What does your customer think?
- Provide stories that mean something to them
- Be sure your culture supports your USP throughout the project
- Conduct surveys to get feedback on how you are doing
- What does your customer think?