Determine you unique selling proposition and build your culture and brand around it.
Q: How do I determine the what my sales pitch should be?
A: Determine your unique selling proposition and brand around it.
- What is a unique selling proposition?
- It’s what you stand for and how you operate
- Easy to work with / transparent / quality / speed / thoroughness
- Can be more than one but make one a priority over the rest
- It should be what you do and others don’t
- It’s what you stand for and how you operate
- Defining your USP
- Look at your values – how do they fit
- Look at what you love to do – how does that fit
- Look at your market – what do your customers want / what are others not doing
- What are your strengths
- Expressing your USP
- Build your culture and brand around your USP
- Everything you do should reflect your USP
- Educate your entire staff on what it means
- Create stories to educate everyone on your USP
- Build your culture and brand around your USP