Our biggest opportunity to find more work is often overlooked.
- Current opportunities are all around us – don’t waste them
- It’s 7 times easier to sell more to an existing customer than find a new one
- Current customers include more than just your clients
- Architects & Engineers / Vendors / Subcontractors can all lead to opportunities
- The best marketing is word of mouth
- Build relationships with all your stakeholders
- Relationships lead to referrals
- Always work to be the best in the eyes of your stakeholders
- Make it a habit to make their job easier
- Promote yourself and your stakeholders
- Don’t be afraid to ask
- Do you have any other projects? How can I help you?
- Do you know similar customers that you can introduce me to?
- Do you give referrals and I can I be one that you refer?
- Promote others – you can’t expect them to promote you if you are not willing to do the same for them
- Seek ways to work together in the right situations
- Don’t be afraid to ask