Our biggest opportunity to find more work is often overlooked.

 

  1. Current opportunities are all around us – don’t waste them
    1. It’s 7 times easier to sell more to an existing customer than find a new one
    2. Current customers include more than just your clients
      1. Architects & Engineers / Vendors / Subcontractors can all lead to opportunities
    3. The best marketing is word of mouth
  2. Build relationships with all your stakeholders
    1. Relationships lead to referrals
    2. Always work to be the best in the eyes of your stakeholders
    3. Make it a habit to make their job easier
  3. Promote yourself and your stakeholders
    1. Don’t be afraid to ask
      1. Do you have any other projects? How can I help you?
      2. Do you know similar customers that you can introduce me to?
      3. Do you give referrals and I can I be one that you refer?
    2. Promote others – you can’t expect them to promote you if you are not willing to do the same for them
    3. Seek ways to work together in the right situations
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