E387: Become A Resource

If you want to win at the social media and content marketing game, become a resource.

 

Content marketing has one basic goal – build trust with your audience

 

  1. There are 2 types of content that help with that
    1. Content that provides information about your company
      1. This is the stuff on your website that talks about your company and you
      2. This is content that people look at when researching your firm (not very interesting to others)
      3. This content builds trust based on your experience
    2. Content that builds relationships
      1. This is content that people read and want to share
      2. This is information that your potential clients need to know before they are ever looking for you
      3. This content builds trust based on your knowledge and willingness to educate others
  2. Reach your marketing goals by becoming a resource
    1. Look at the most engaged social media accounts (except celebs) and you will see they all provide information that is relevant to their audience
    2. Your future customers don’t need to know how long you have been in business, they need to know what is the best countertop or how to patch the holes from hanging pictures and missing the studs
    3. If you areĀ  resource people will automatically trust you
  3. How to be a resource
    1. Put your future clients hat on and think about what they need to know
    2. Create content that solves their problems
    3. Share other people’s content that is relevantĀ to you audience
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