Set clear goals and intentions for you sales and marketing in 2016.
- Sales and marketing in construction
- A major aspect of our success
- Doesn’t get the attention it deserves
- Often lacks good planning
- For many it’s placing ads and waiting for calls
- We are all marketing companies
- Today – everything is about marketing and all companies are marketing companies
- We want to be the preferred contractor before that client even begins to search
- Marketing is how we do that
- Everything we do and everyone is part of our marketing efforts
- Let’s get organized
- Set your goals and intentions for your marketing efforts
- Target the proper clients
- 25 ideal client leads is better than 150 random leads
- Stop focusing just on job type to define your leads – look at the client too
- Review your marketing and make sure you are targeting the right clients with all your efforts