E344: Refining Your Market

To dominate our market, we must understand our market and our customers.

  1. Define your market
    1. Construction types
    2. Customer types
    3. Regions / areas
    4. Project size and scope
  2. Know your customers
    1. What is important to them
    2. What are their pain points
    3. How do you help them – your product
  3. Paint a clear picture
    1. You need a good understanding
    2. Focus on your market
    3. Be the best at what you do

Key Questions:

  1. What is your product?

  2. What is your market?

  3. Who is your customer?

  4. How do you help them?

Take-Action Items:

  1. Review your market

  2. Paint a clear picture

  3. Focus and dominate

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