To dominate our market, we must understand our market and our customers.

1. Define your market
   1. Construction types
   2. Customer types
   3. Regions / areas
   4. Project size and scope
2. Know your customers
   1. What is important to them
   2. What are their pain points
   3. How do you help them – your product
3. Paint a clear picture
   1. You need a good understanding
   2. Focus on your market
   3. Be the best at what you do

Key Questions:

1. What is your product?

2. What is your market?

3. Who is your customer?

4. How do you help them?

Take-Action Items:

1. Review your market

2. Paint a clear picture

3. Focus and dominate