A companies flourishes from a clear why.

1. Building a successful culture
   1. A clear culture helps your business scale
   2. For your team to succeed they need to know your why
   3. The why will guide your teams everyday
2. We all have our reasons
   1. Why we do what we do
   2. The answer to “Why should I hire your firm versus ABC Contractors?”
   3. The vision needs to be something that promotes action
      1. This should not be vague like “Build quality projects” – we all want to do that
      2. Mine – Make our customers jobs easier.
3. Share your vision and why
   1. Educate your team on the vision and the why
   2. Spend time to make sure they understand
   3. Be sure your why allows you to do the celery test

Key Questions:

1. Is your why clear?

2. Do you share it?

3. Does your team understand it?

Take-Action Items:

1. Review your why – make sure it’s actionable

2. Share it and discuss it

3. Build on it

For a reference on the topic of why you might want to consider reading the book Start with Why.