Sending the right message is just the start of a good marketing campaign.
Targeted marketing is about putting the right messages in front of your potential clients and not just blanketing your area with the same message hoping it appeals to someone.
- What is targeted marketing?
- The right message
- Using the right medium
- In the right locations
- All to the right audience
- Why does it matter?
- Wasted dollars
- Wasted time
- Lost leads
- Aim your marketing
- Define your target markets
- Be specific and separate
- Define your message
- This will differ based on your target markets
- Go where they are
- Use the market information to put your messages in the right places – where you customers are
- Define your target markets
Key Questions:
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Are your marketing and advertising efforts targeted?
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Are you using the right medium to spread your message?
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Are you telling the right story?
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How can you improve your marketing?
Take-Action Items:
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Review your marketing and ad campaigns
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Check your message – So What?
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Get some help from someone who knows marketing