Are you properly tending to your best source of future business leads?
The best source for future business leads is your existing clients. Are you tending to them?
- Build your relationships
- You never know which client could be a future Dream Client
- I know a firm that did a small project for a client that later became a lead purchaser for multiple projects and hired them consistently for years
- Work on helping your clients every day
- Ask for referrals
- Encourage your existing clients to promote you
- Ask them about other areas or other people they may know
- Give them thanks when they refer you – notes, gift cards, flowers, something
- Learn from them – what else
- They can offer insight into who else, person or industry that could use your services
- What – what other services you might be able to offer them
- Maintenance, decorating, consulting, others
- Learn about potential partners to work with
Key Questions:
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Are you taking advantage of one of your best resources?
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Do you have good customer relations? Are constantly improving them?
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How can you get more our of your existing clients? (hint = figure out how you can add more value)
Take-Action Items:
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First focus on building strong customer relations
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Mine those relationships for other opportunities
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Give thanks to those who help