Do your homework and target the right clients when seeking out new business.
Are you focusing on the right prospects?
- Characteristics
- Identify your ideal clients
- Research where you’ve been successful
- Use key traits to develop your target avatars
- Corporate Culture Fit
- Are they the same key traits as your culture?
- Do core values align
- People always prefer to work with like-minded people
- Zeroing In
- Research potential clients for a good fit
- Rate them and chase the leaders
- Focus in on a plan and implement it
Acquiring new customers is an expensive proposition, no need wasting resources on the wrong clients.
Take-Action Items:
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Determine the ideal clients
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Compare to your culture
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Research and target the right prospects