Differentiate yourself from your competition through membership in trade associations.

These are not the typical ones you might think of.

Today we are talking about one of the ways that we create our own market by providing more value than others. One way to do that is participating in trade associations that are relevant to our clients.

1. Learn what’s important to your client
   1. Get a chance to learn first hand how your clients look at things
   2. Learn latest trends and challenges
   3. Learn new solutions
2. Network and build relationships
   1. Allows you to build stronger partnerships with clients
   2. Meet new people and potential clients
   3. Find strategic relationships
3. Create differentiators
   1. This is about standing out above you competition
   2. We don’t do what other do, we do more
   3. Lead your own market by providing value that other don’t

Get involved in some trade associations or Meetups that are relevant to your market niches and set yourself apart from the rest of the field.

Take-Action Items:

1. Research trade associations and Meetups

2. Join one or two to get started

3. Participate