“The greatest ROI in marketing today is through sharing your knowledge with native content.”
Boost your sales and leads with good educational content.
The premise behind today’s Coachcast is give a little bit to a lot of people and you will have some that give a lot back to you.
- A marketing movement
- We are tired of ads and marketing BS – marketing needed a new way
- It’s a play on reciprocity – I help you and you help me in return
- It’s about sharing knowledge and educating people
- The sharing struggle
- This is how I make a living – I can’t teach someone else
- I will educate my competition – it’s okay they will still be behind you
- I am not an expert – you don’t have to be an expert, you still know things that others don’t – share
- Drive engagement through education
- Share what you know
- Build your reputation (cred/klout) with your niche
- Find any way you can to share, blogging, speaking, Chamber of Commerce, consulting
Get comfortable with sharing what you know and the rewards are endless.
Take-Action Items:
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Start sharing your knowledge