“Educating our customers is a key step in building lasting relationships.”
Are you training your teams to teach your customers?
- The customer is not always right
- They hired us – so that’s a great start
- Why did they hire us? Our construction expertise
- They need an expert to support them and educate them
- We are the educators
- It’s our job to explain and educate
- Present good, solid information with plenty of back-up
- Always be there and willing to answer questions in detail
- It starts in the beginning
- Be clear about scope, contracts and processes
- Communicate openly and don’t be afraid to say we need an expert opinion
- Build trust through being authentic an honest
Building a habit of educating our customers will build strong relationships that continue to come back to us for their construction needs.
Take-Action Items:
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Be sure the company culture embraces educating our clients
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Operate openly and transparent