“Consistent follow-up is fundamental to building relationships and trust.”

How do you manage your follow-up?

1. The art of relationships
   1. We are working on building deep relationships with select clients
   2. Follow-up and checking-in are important in this process – just like your friends
   3. Make it appropriate for the stage of your relationship
2. Follow-up by stage
   1. Engagement – be persistent not a pest
   2. Connection – deliver on your promise first then ask about future work
   3. Trust – be consistent and offer to help and support them
3. Develop systems
   1. Use a CRM and map out the process
   2. Address the who, when and how
   3. Track it

Maintaining good, consistent follow-up can set your company well above the competition. Let’s face it, we all could do better at following-up.

Take-Action Items:

1. Look at your follow-up based on the customer relationship stage

2. Develop a system for each stage

3. Start building a habit to follow-up