Develop project communication plans to keep everyone informed properly.
http://contractingcoach.com/wp-content/uploads/2016/01/Episode-368-Project-Communication-Plans.mp3
Communication is key to a successful project
We all know how important good communication is yet often fail to communicate enough
There are many levels to consider, Owner/Client/Team/Suppliers/Subs/Public
People cannot perform if they don’t know what’s expected
Good communication needs a plan
Who is responsible for what?
Who talks to the client about changes
Who talks with subs/suppliers about the schedule
Who talks with the public
Develop a plan
It can be a simple matrix with
Intended recipient
Who is responsible
How often / how fast
Medium of communication
Share your plan with project stakeholders
Consider technology solutions
Email is dead – try Slack
Be sure to still use email formal communications
A project management / task management system
File sharing solutions
To dominate you niche market, focus on it and be the best.
http://contractingcoach.com/wp-content/uploads/2016/01/Episode-367-Focus-On-One-Thing.mp3
Dominating your market
The hedgehog theory – be great at one thing (then move on to others)
Great companies focus on what they are good at
Know who you are and who your product fits
Find your product or products
What is your one thing (or two things) that you are great at
Be the best, stay the best, know your product
Understand from the client’s perspective as well
Aim your sales and marketing
Be selective and qualify your targets – chase people that need you and know it
Promote what you provide them that is unique to you
Over-promise and over-deliver – it’s easy when you are the best
Apply this theory to all parts of your organization. Focus on one thing at a time, become the best then diversify.
Set effective goals to guide your actions.
http://contractingcoach.com/wp-content/uploads/2016/01/Episode-366-Setting-Effective-Goals.mp3
Importance of goals
They give meaning to your actions – the why
Guides your effectiveness
You can ask is this moving me closer to my goal?
Provides the measurement for tracking
Types of goals
Generic – I want to grow my company
Smart – I want to increase revenue by 10% in 2016
Reach – I want to double my revenue and profits in 2016
Setting and writing effective goals
They must be inspirational – to everyone
You must be clear about the outcome
Write them in statement form that includes the outcome and the actions to get there
We (insert outcome statement) because we (actions statement).
Examples:
We maintain a steady revenue of $5 million annually with steady growth as a result of our effective marketing and exceptional customer retention.
We win 65% of all project proposals because we are the leader in our niche and focus on projects that want us.
Don’t wait to reach lofty goals to celebrate your successes.
http://contractingcoach.com/wp-content/uploads/2016/01/Episode-365-Celebrate-Your-Actions.mp3
Goals and intentions can get us down
Missed goals equal pain so we tend to not chase them
We want instant gratification and when we don’t get it we quit
We beat ourselves up for not reaching a goal
So to avoid all this pain we just make excuses
Focus on the actions and you can surpass any goal
Do the tasks that will get you closer to your goal
Take the necessary action consistently
Reward the effort
Cause for celebration
We are on a journey and we must enjoy it so celebrate your actions
Don’t wait until you reach a goal to recognize your success
Success is doing the things you need to do every day
Celebrate the actions/achievements of each week
Every Friday / Saturday sit down and write out what your achievements were for the week
Summarize all things you set out to do and completed and worked on
Write down the effort you put in
Then celebrate the effort
Take the time every week to perform this review and you will bust through all your goals in 2016.
Proper recognition goes a long way in building a culture of success.
http://contractingcoach.com/wp-content/uploads/2016/01/Episode-364-Recognize-Your-Teams-Efforts.mp3
Employees / team members create our successes
It takes a full effort by everyone involved
The smallest task still adds to the product
Look at Steve Jobs’ attention to packaging at Apple
Everyone is an important part of the whole
Build your culture on recognition
Show you care and give thanks
Recognize everyone’s performance, not just the leader
Thank the teams as a whole as well as the individuals
Good recognition and thanks
It doesn’t take much to have a profound effect
Sometimes it’s just “Thanks for all the hard work and effort.”
Awards, bonuses and recognition are nice but you don’t have to break the bank to be effective
Recognize and thank people in front of their peers – it’s good that everyone sees the appreciation
Be sure to recognize the effort versus the achievement
Achievements are important but don’t let extraordinary effort go unnoticed
Compare 2 project managers on 2 different projects
Manager 1 has a difficult project that may end up losing money. She works extra hard, goes above and beyond and pulls it off without a loss but very little profit.
Manager 2 has a homerun project. He’s got the best subs, easy client and a fat budget. When complete the project doubles profits.
Typically, managers will recognize Manager 2 because there were such great margins. How do you think Manager 1 feels when she sees #2 getting accolades?
I think, Manager 1 is the real winner here. She deserves to be employee of the year.
Construction topped the list for worker fatalities in 2014. It’s time to change that!
http://contractingcoach.com/wp-content/uploads/2016/01/Episode-363-Project-Safety-Commitment.mp3
It’s time for a wake-up call
Construction leads in poor worker safety – it shouldn’t
It’s hard to find workers
It will only get worse if we don’t do something
I want to challenge my Elite Contractors
Make 2016 a safe year
Make a commitment to do better every day
Put safety as a priority on all projects – make it part of your company DNA
Build a safe culture
Instill safety in everything you do
Some easy things to help with safety
Get people to start asking “Would you let you child do that?”
Provide job specific orientation for all workers on every project
Conduct pre-installation meetings with safety as one of the topics
Develop job specific checklists for daily safety inspections
Use technology to take it a step further
Sign up for a texting service and send texts to people reminding them about safety
Get a company app where you can send push notifications
Both options can cost less than $150 per month
(if you are interested in either of these options, send me an email at TonyB@ContractingCoach.com
Join me in my challenge to make 2016 a safe year by putting safety at the top of your project priorities.
Set clear goals and intentions for you sales and marketing in 2016.
http://contractingcoach.com/wp-content/uploads/2016/01/Episode-362-Organizing-Our-Sales-and-Marketing.mp3
Sales and marketing in construction
A major aspect of our success
Doesn’t get the attention it deserves
Often lacks good planning
For many it’s placing ads and waiting for calls
We are all marketing companies
Today – everything is about marketing and all companies are marketing companies
We want to be the preferred contractor before that client even begins to search
Marketing is how we do that
Everything we do and everyone is part of our marketing efforts
Let’s get organized
Set your goals and intentions for your marketing efforts
Target the proper clients
25 ideal client leads is better than 150 random leads
Stop focusing just on job type to define your leads – look at the client too
Review your marketing and make sure you are targeting the right clients with all your efforts
Welcome back to the first workday of the New Year, let’s make it a great one.
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