E436: Ask Coach – Should I Stick To One Niche Market?
Stick to a niche to get rich but don’t put all your eggs in one basket.
Q: You talk a lot about focusing on a niche market, should I stick to only one market?
A: No, However, you should master one before branching out.
- Focusing on a niche is important
- We want to be the preferred provider so we need to be the best
- Focusing on a niche allows us to gain knowledge that other don’t have
- Our crews and teams have efficiencies that others struggle to obtain
- There is a downside that we need to protect against
- Market conditions change and your work could dry up
- New technologies or materials could make advances
- Your clients may not have enough work for you to grow
- Master your niche and then expand and repeat
- First focus on growing and mastering your current niche
- Expand your client base in that niche
- Then look to branch into other niche markets
- The question came from Peter who does light commercial plumbing and after our discussion, he started looking to branch into restaurant work
- Find a niche the requires complementary skills and grow from there, preferably with you current clients