Tony Booth

E592: Updating Your Company Website

November 22, 2016 Tony Booth Coachcasts, Marketing, Sales 0 Comments

Over 80% of potential customers rely on websites to help make their buying decisions.

 

  1. It’s 2016, an updated company website is a must
    1. 94% of B2B and 80% of B2C consumers will review your website before buying
    2. A website provides potential customers with an understanding of your qualifications
    3. How does your company show up on the web? Is it time to update?
  2. Start with the basics
    1. The web design needs to be responsive – able to be viewed on all devices
    2. The basic components
      1. Contact info on home page – phone number and link to “Contact Us”
      2. Information about what you do
      3. A portfolio of projects – segmented for easy viewing
      4. An about page
    3. Your contact form should collect basic information – not too complicated
  3. Once you cover the basics start building advanced features
    1. A blog section
      1. Write blogs that build your companies authority
        1. How to find the right contractor / Tips for remodeling / Etc.
    2. A resource section
      1. Provide information to help buyers with the decisions they need to make
        1. Papers / checklists / links to other web resources / etc.
    3. Testimonials
      1. Provide testimonials from previous customers – allow potential customers a way to talk with other clients

E591: Getting a Little Extra

November 21, 2016 Tony Booth Coachcasts, General Business 0 Comments

Sometimes we have to dig deep and put in a little extra effort.

 

The Contractor’s Strategic Planning course is live. Learn more here.

 

  1. We often find ourselves in times where we need to get a little more
    1. We need some more billings for the month
    2. We need to meet a deadline
    3. We need that little extra push
  2. Leaders step up and make it happen
    1. Your rally your teams
    2. You dig a little deeper yourself
    3. You get the most out of yourself and others
  3. When you need the extra push, roll up your sleeves
    1. Build a strong why
    2. Make a solid plan
    3. Celebrate the success

 

Let’s all go out this next 5 weeks and increase our billings by 10%!

E590: Remember to Enjoy Life

November 18, 2016 Tony Booth Improvement 0 Comments

As we go through the daily grind of life it’s easy to forget to enjoy the journey.

 

The Contractor’s Strategic Planning course has launched. Get details here.

 

  1. Life keeps us busy
    1. We have huge demands no our time
    2. Always seems like we have too much to do
    3. We get caught up and forget to enjoy life
  2. Part of success is enjoying it
    1. Our journey must include stops along the way
    2. Een though we enjoy our work, we need to have other enjoyment as well
    3. Without enjoyment, you will burn out faster
  3. Create a practice of enjoyment
    1. Put some time in your schedule for fun
    2. Practice being present in the moment when having fun
    3. Holiday season is coming up, be sure to enjoy it

E589: What Is Your Vision

November 17, 2016 Tony Booth Coachcasts, General Business 0 Comments

Having a clear vision helps guide your company into the future.

 

  1. Every business needs to have a vision
    1. Where do you want to take the business
    2. What does your business stand for
    3. What will it look like in the future
  2. Does your company’s vision fit with your vision
    1. What is important to you – your values and vision
    2. Does this fit with your company
    3. You want to avoid conflicting vision and goals
  3. How do you measure up
    1. You have a vision – now what?
    2. How does your company measure up to your future vision
    3. What are the key areas you need to improve
    4. We have to build the operations of the business before we can reach our goals

E588: Knowing the Contract Documents

November 16, 2016 Tony Booth Coachcasts, Project Management 0 Comments

Build customer trust by knowing your contract documents.

 

  1. On every project, someone needs to know the documents
    1. The contract drawings and specifications
    2. All RFIs, CCDs, Changes, Etc.
    3. In order to perform to our standards, we must know the documents
  2. Develop Document Champions
    1. Designate someone on each project to know the documents
    2. Their #1 responsibility is knowing and making sure we conform
    3. They should be held accountable for errors
  3. Tools to help them along the way
    1. Pre-planning – have them meet with the estimator
    2. Planning – have them help develop scopes and attend meetings
    3. During Construction – have them participate in preparatory / pre-start meetings
    4. Daily – the document champion should review the documents for all activity on site

E587: Your Online Presence

November 15, 2016 Tony Booth Coachcasts, Marketing, Sales 0 Comments

What does the internet say about your organization?

  1. In the current times, the internet is important
    1. Everyone is online
    2. You will be searched
    3. People look to the internet before making decisions
  2. How do you show up?
    1. What are the Google results
    2. What does your website say
    3. What about directory profiles
    4. Social media
  3. Take control of your online resume
    1. You must have an updated website – keep it current
    2. Are you listed in all the directories that you clients will look to
      1. You don’t need to advertise or pay for the listing (unless that’s part of your plan) – just make sure your profile is correct
    3. Are you on social media channels
      1. The musts:
        1. Facebook Page for your Business
        2. Linked In Profile (can be individual)

 

E586: Ask Coach – Reaching Potential Customers

November 14, 2016 Tony Booth Ask The Coach, Coachcasts, Marketing, Sales 0 Comments

Reaching potential clients takes trial and error until you get it right.

 

Q: What is the best way to reach my potential customers?

A: Know who your customer is, define the targets of your message, and try different media approaches.

 

  1. Know who the customer is
    1. Not everyone in your area is a potential customer
    2. Who buys from you?
    3. Income level, location, home type, project type, etc.
  2. Identify how to target them
    1. What neighborhoods or communities
    2. What social / community interactions do your clients have – where do they shop
    3. What type of media to they pay attention to (hard to reach seniors on Snapchat)
  3. Try different approaches to see what works
    1. Social media like Facebook, Instagram, Pinterest, Etc.
    2. Print ads in magazines, flyers, direct mail, etc.
    3. Community opportunities
      1. Participate in charitable events
      2. Donate time to a park clean up / donate a swing set / etc.
      3. Sponsor children sport teams or dance events

E585: Developing Self-Discipline

November 11, 2016 Tony Booth Improvement 0 Comments

With self-discipline most anything is possible. – Theodore Roosevelt

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  1. Self-discipline is the #1 trait for reaching goals, living the lifestyle we want, and a happy life
    1. A study by Wilhelm Huffman showed people with more self-control were happier
    2. Self-discipline helps us
      1. Deal with changes and conflicts better
      2. Spend lees time debating actions
      3. Avoid non-constructive impulses
  2. Self-discipline is about making our important actions into routine habits
    1. We need to build good routines and maintain the discipline to take the action
    2. It’s a learned process that takes effort and practice
    3. As our actions become habits we no longer need to think about them – we just do them
  3. We have to work at strengthing our self-discipline muscles
    1. Find things that can help you practice good self-discipline and avoid distractions
    2. Reward yourself for your success in taking action
    3. Become a champion of self-discipline

E584: Finding Help and Mentors

November 10, 2016 Tony Booth Coachcasts, General Business 0 Comments

Having someone help you doesn’t mean you failed. It just means you are not alone.

Having some technical issues today. You can find the Coachcast here.

 

  1. Finding help to guide your business / career
    1. We all need some help – we are blazing new paths
    2. Find help from those that have expertise and success in areas you need
    3. We are good at what we know – the trades – we often need help with understanding the other sides of the business
  2. Don’t go it alone – there are ways to get help no matter what your situation is
    1. Find the resources to help you in areas you don’t know
    2. You don’t need to hire others if you can’t afford it – there are reasonable ways to find help
    3. Increase your knowledge and understanding by learning from the people who know
  3. Ways to find help
    1. Other business people – do lunch / civic groups / associations
    2. Books / seminars / courses / podcasts / videos
    3. Consultants / Coaches / Mentors

E583: Field Management Priorities

November 9, 2016 Tony Booth Coachcasts, Project Management 0 Comments

If you don’t have time to do it right, how will you find time to fix it.

 

  1. There is a lot that goes into field management
    1. There is schedule to manage
    2. Compliance with the plans and specifications
    3. Quality control
    4. Trade coordination
    5. It takes effort and focus
  2. What do your teams focus on?
    1. With all that is involved your teams need to have priorities
    2. Focusing on schedule may conflict with compliance to plans and specs
    3. Focusing just on plans and not coordination and schedule can delay the project
    4. There needs to be a hierarchy
  3. As an Elite Contractor, we need to have the focus in the correct order
    1. Our focus is first on delivering a successful project to our client while protecting our profits
    2. Our top priority needs to be compliance with contract documents
    3. Next, we need to focus on coordination
    4. Third and fourth go hand in hand, Schedule and Quality

 

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