E467: Creating A Marketing Call To Action
Don’t leave potential customers wondering. Provide a clear call to action in your marketing efforts.
- What is a call to action (CTA)?
- Information provided in marketing materials that suggest the next action
- A commercial closes with “Call your local agent”
- Web sites can give a lot of examples of CTAs
- Sign up for this / call here / submit here / …..
- A good CTA will help potential customers know what to do next and why
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- Information provided in marketing materials that suggest the next action
- This may not seem that important but trust me it is
- When someone looks at your brochure do they say “now what?”
- Is there a number, email, web address, etc.
- Is there too much information?
- Make it simple and easy
- Websites can be the best and worst at this
- Too often websites don’t have any CTAs or there are too many
- Follow the KISS principle – get them on the phone
- When someone looks at your brochure do they say “now what?”
- Check all your marketing touch points and create clear CTAs
- Everything should lead your potential customer where you want them
- Don’t bombard them with too many options
- Truck signs should have a number and web address, not 100 other things
- All materials should provide 1 to 2 CTA options
- Call or email / Call or website / Website or Social Media
- Try different options and see which ones get you the best results